WHY SOCIAL MEDIA IS SO POPULAR AROUND THE WORLD?
During the earlier times, marketing was done by word of mouth and using catalogs and pamphlets. Due to the changes in the field of Information technology, saw the rise of message boards, chats, blogs and others as well. The rise of social media platforms saw the rise of new breed of people, namely the youngsters. The small business enterprises are very conscious about various marketing strategies they are investing in.
Most of the small business houses around the world use the small business enterprise to reach their target audiences, and augment the sales over a period of time. More than 98% of the marketers use the social media to narrow their targeted audiences and resolve the issues. Now days, the social media is a runaway hit with various people and stresses on three facts
You must be a problem solver, rather than product seller.
You must narrow down to the targeted audiences and get results
You must effectively connect with the people and resolve their queries.
HOW SOCIAL MEDIA BEGAN?
Social Media started with the bulletin board systems, dealing with lots of coding and programming. It also dealt with online meeting places for the people with various interests from various walks of life. This lead to rise of various communities based on various races, gender, sex and others. Various options came into the picture like Facebook, Myspace, Instagram's, and what’s App.
WHY WE LOVE SOCIAL MEDIA?
Social networking is a component that is done, using the blogs, message boards, and the chat rooms. Networking platforms like, My space are used by younger audiences and the audiences looking to be discovered, with the growth and development of many communities.
If you look at Facebook, it was earlier open to Ivy League Schools, and students around the world. However, later it gained momentum and was opened to everyone. Mark Zuckerberg, founder of Facebook became a household name.
Most of the brands leave the social media in a dramatic manner, because some cannot handle the heat. People love social media because it is inexpensive form of marketing, unlike Television, Newspapers, Ads, and the Billboards. Most of the audience are larger and highly targeted demography is available in the field of advertisements. The reason why social media is important is because of various reasons like:
Visuals from friends and strangers (Instagram, Flickr)
Video Entertainment ((You Tube)
Sharing Opinions (Twitter, Facebook)
Share personal and beautiful moments with friends (Snapchat)
Share and Find Recipes and Hobby (Pinterest)
Social Media marketing is the ideal tool used in the Social Media Platforms, to connect with your audiences in constructing the brands, enhancing the sales, and drive the website traffic. Most of the Social Media platforms like the Facebook, Twitter does not require business to be involved and reach the customers, of the social media platforms. It consists of publishing great content on social media websites, engaging the customers, pursuing customers, run advertisements and analyse the results as well.
